FOR IMMEDIATE RELEASE
L'Oréal Paris honors drawchange founder/CEO, Jennie Lobato, as a Woman of Worth
A prestigious award that recognizes the achievements of non-profit leaders making a profound difference in the lives of others by tackling some of our society’s most pressing issues.
ATLANTA, GA- October 11, 2022 - Drawchange has reached over 14,000 children in 8 cities and four countries. This recognition will ensure they are able to effectively and efficiently increase that number to reach those children often forgotten in our societies.
For seventeen years, L’Oreal Paris’ Women of Worth has recognized over one-hundred-fifty women who beautify the world by turning their life’s work into social impact.
Each honoree is granted $20,000.00 for their cause, mentorship with its network, and a national platform to spread the word on their important charitable missions.
L'Oréal Paris tapped Warner Bros. Discovery’s House of Max brand studio to produce a storytelling vignette for each honoree which will be distributed across the ad-supported tier of HBO Max.
In November, a public vote will take place for the National Honoree who will receive additional funding of $25,000.00. Your vote will ensure accessible art education to children throughout our community.
Lobato exclaims, “It feels surreal. I’m not used to being in the spotlight. I usually want the children's smiles and transformations to be what is in the spotlight. Today, I honor myself as the Woman of Worth that I am.”
Lobato reflects, "I am humbled and honored to share my story in partnership with L'Oréal Paris. One of the most memorable moments on set was when I recorded the brand's iconic tagline in my native tongue of Spanish.”
Founded in 2009 by Jennie Lobato, drawchange is a 501c3 non-profit organization dedicated to empowering impoverished children through the use of art therapy-based programming. During drawchange sessions, children learn how self-expression can be the first step to healing as well as establishing identity. Through a multifaceted curriculum of art therapy-based projects and education, children from lower socio-economic situations are provided the mental health tools and support often missing in their lives. The change in drawchange encourages each child to imagine and prepare for a brighter future. drawchange.org, facebook/instagram: @drawchange