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L'Oréal Paris Woman of Worth Recognizes Our Founder

Updated: Oct 12, 2022

FOR IMMEDIATE RELEASE

L'Oréal Paris honors drawchange founder/CEO, Jennie Lobato, as a Woman of Worth


A prestigious award that recognizes the achievements of non-profit leaders making a profound difference in the lives of others by tackling some of our society’s most pressing issues.


ATLANTA, GA- October 11, 2022 - Drawchange has reached over 14,000 children in 8 cities and four countries. This recognition will ensure they are able to effectively and efficiently increase that number to reach those children often forgotten in our societies.


  • For seventeen years, L’Oreal Paris’ Women of Worth has recognized over one-hundred-fifty women who beautify the world by turning their life’s work into social impact.

  • Each honoree is granted $20,000.00 for their cause, mentorship with its network, and a national platform to spread the word on their important charitable missions.

  • L'Oréal Paris tapped Warner Bros. Discovery’s House of Max brand studio to produce a storytelling vignette for each honoree which will be distributed across the ad-supported tier of HBO Max.

  • In November, a public vote will take place for the National Honoree who will receive additional funding of $25,000.00. Your vote will ensure accessible art education to children throughout our community.


Lobato exclaims, “It feels surreal. I’m not used to being in the spotlight. I usually want the children's smiles and transformations to be what is in the spotlight. Today, I honor myself as the Woman of Worth that I am.”


Lobato reflects, "I am humbled and honored to share my story in partnership with L'Oréal Paris. One of the most memorable moments on set was when I recorded the brand's iconic tagline in my native tongue of Spanish.”



About drawchange

Founded in 2009 by Jennie Lobato, drawchange is a 501c3 non-profit organization dedicated to empowering impoverished children through the use of art therapy-based programming. During drawchange sessions, children learn how self-expression can be the first step to healing as well as establishing identity. Through a multifaceted curriculum of art therapy-based projects and education, children from lower socio-economic situations are provided the mental health tools and support often missing in their lives. The change in drawchange encourages each child to imagine and prepare for a brighter future. drawchange.org, facebook/instagram: @drawchange



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Elena Pinakatt
Elena Pinakatt
Nov 04, 2022

Congrats!! Amazing!

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Charlein Rivera
Charlein Rivera
Oct 11, 2022

This is so inspiring! Congrats, Jennie! 🌟🌟🌟🌟

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